Marketing Yourself To Friends?Did you know that many of your acquaintances don’t know exactly what you do to make money? It happens more often than you would believe for a small business.
Because people love doing business with you, it’s important that you help them know what you’re doing.
Know that you need to educate your friends and neighbors about your small business. Then they can turn into some of your most reliable sources of new clients and also promote you to others.
Today you have many social and business networks of people who know you personally: from Golf equipment, Recreational pursuits, School movements, religious affiliations, Entertainment teams, and so on.
Your colleagues and friends know you because of the person and character you show them in person. Your friendship is very important to them. What you do for a living is secondary.
So it’s up to you to tell them about how you can help when they (or anyone they know) need what you’re selling. Your personal friends are positive things to promote you and your business.
Your goal is to be the “go to” person when you fear needing your services. Instead of the “WIIFM” What’s In It For Me formula, you want them to ask you “WCYDFM”, What Can You Do For Me? In other words, “Can I ask for some constructive advice to help me solve my problem?”
Of course, your friends probably know what business you’re in. “He has a restoration shop, he has consulting services, he is a loan brokerage service, he sells real property and so on. names, which require further explanation.
So it can be very productive if you simplify and clarify exactly what you are doing for your friends to understand. Tell a story. Give easy-to-understand examples.
You may already have a 10 or 30 second Carry speech or two explaining what you’re doing. Develop further accepted versions for more general use.
When you tell others what you’re doing, use your own personal storytelling style. Take the Improv Case skill, and be sure to use your judgment about when to incorporate your message into the conversation.
Make it easy for people to talk about you with others in their own circle of fear and friends. Here’s how to use the multiplier effect: afraid to tell, afraid … who tells Friends, etc.
In the relentless search for new consumers and buyers for your small business, why not take on the personal alternative competencies that lie in front of you every day?
And make sure to be taught their business too. It works every way!