Marketing Secrets,When I first got into the online marketing business, I was looking for the magic mix that would put my website into the top search engine rankings, catapult me to the forefront of minds or people looking to buy my products, and often make me rich beyond my wildest desires. !
Having been successful in business all this time, I can look back at my old self with these thoughts and shake my head.
If you’ve interpreted this article and you’ve come this far, you’re probably looking for the magic answer yourself. You’ve probably read several dozen or several hundred articles like this one about Pay per click marketing, maximizing return on investment, keyword stuffing, How to black hat search engine optimization, text link banner exchange, and the list goes on.
Well, I am here to tell you that I have the one and only answer for all and I am sharing it with the world!
The reality is that there is no magic secret to online Marketing. No single method will generate the greatest amount of revenue/exposure for every possible website or business – it’s all a matter of trial and error, time and talent.
That’s a pretty weak answer, I know. It would be much cooler for me to tell you that paying for a small classified ad in your local paper is the key to success and wealth. Well, I’m sorry. For some of you who have been down this path before and are starting to get it, you will hear a verifiable tone of truth in my words. The sooner you stop looking for short fixes to keep your message going, the better.
For what it’s worth, these are my thoughts.
1) The Internet has only been around for a few years, and in that time it has changed dramatically many times over. Remember back in 1995 when everyone first came across these cool little envelopes .gifs that you would click on to judge their emails right and wrong? Where are your online bill payments, instant messages, and dynamically generated sick content then? And it’s only a few years later that you can see how far we’ve come and use that as a measure of how far we can go.
The bottom line is that the internet, like any other type of media, is a monster that evolves all at once. What works for online advertisers today may be completely ineffective just a few months from now. That’s why the most profitable advertisers are constantly learning and creating their own amazing marketing Options. The trick is to find out what works for you, and make sure that you revisit it from time to time to other places as the market changes.
2) You Have to Spend Money to Make Money. It’s a drained line, but it’s like that because every day says it. Don’t be afraid to add gasoline to your marketing fire and take it to another level. Try investing (note that I mentioned investing and not spending) five, ten, or fifty thousand dollars in Marketing. If you don’t jump out the window the first time you do it, you’ll probably walk around with a big smile and some pocket money!
The hardest part about investing large sums of money is making it in the first place. If you already have $50,000 for an ad and are just looking for a place to put it, contact me. If you’re not so lucky, take a look at the Small Business Administration for ideas on how to get a small business loan.
If you don’t want to go further than your mailbox, check out some of the credit checks your bank keeps sending in the mail. Many people use their interest rates which are quite reasonable to fund projects.
3) Presentation is Key. You will find that excellent writing skills and good marketing go hand in hand. As you upgrade one, the others will surely follow. Knowing how to write, and how to write well will give you a tremendous advantage over the vast majority of individuals vying for the attention of your customers. I don’t know about you but I get a lot of spam for people who want to sell me “good, cheap rolex A+ #1 $$$ watches, discount Viagra, H0t s1utz, etc.”
Needless to say, I’ve never bought anything from them and chances are, neither will you. If so, please send me a line and let me know how it went. I always wonder how many of them are scams.
The emails and circulars I purchased were from GoDaddy, buy.com, Google, and a number of other professional companies that took a few minutes to earn my trust with punctuation, tat
is article is an excellent example. I provided a detailed outline, some good anecdotes, and the strategies above and the copywriters at danifer.com did the rest. I made a deal with them to write the article for $149 and we share the syndication rights. Not bad for half an hour’s work.
If you can’t afford to hire a pro, be courteous to yourself and your audience by simply re-reading your work, running a spell check, and letting your wife/husband/friend/co-worker look it over. You’d be surprised at how many things invisible to you will stand out to a fresh set of eyes.
OK. That’s all I’ve got for now. Stay tuned at howtoadvertise.net for more advice on how to get started with online advertising. Please remember though that how far you go is up to you. There is no substitute for your own work and effort in succeeding in this business.