Marketing Temptations & How Small business Organizations Can Control Them,New marketing concepts and techniques usually get clear attention from optimistic small business owners.
The first time you hear about something new to use or adapt, your mind races forward, especially if the testimonial makes sense and seems to relate to what you do.
To illustrate, imagine that ad salesperson standing there in your business.
Temptation is staring at your face. “This is very good,” they tell you. Do you go for it or not?
Here are three simple question units to ask yourself as you evaluate a proposal:
- Take a step aside and consider this. Does your current marketing cover the basics? Is this new temptation part of your simple marketing plan or does it fall under the “Next level” category? Remember that you have to do the basics first, just as you have to open a showroom before you can decorate it. So make sure you do the basics well before you move on to the next level.
- Will the new idea or technique stand alone as a profit generator? Can a new idea or technique be incorporated into your underlying marketing drive so that it can complement what you’re already doing? Will it contribute to the development of a cumulative marketing effect?
- Can you buy it? Are your marketing finances already strained? Will this marketing method pay off on its own? Or will it break the bank?
Legacy: Informed small business owners keep a good file of all promotions and Marketing. You want to develop enough information to figure out what works and what doesn’t. This is called researching from your story being in the trenches.
Temptation stares at your face at the least expected time. Temptation can come from listening to or checking about the amazing results other people are getting with their ads.
It often comes when a salesperson tells you about the “great deal” they’re presenting. The temptation can come from looking forward to how great it would be if you could get a similar result. It keeps sounding so easy.
Is the temptation worth listening to? By giving yourself fair answers to the three questions above, you’ll know if it’s time to move on to the next level and give in to your marketing temptations.