How do you know if your ad is effective or not? The answer is to track ad response for every ad you run.
Whether you run a retail store, service business, mail order operation, or Internet marketing business, you can measure the effectiveness of your advertising.
- Which Publications Make Profits?
When new customers call or visit you, ask how they found out about you. They may say they found you through your yellow page ad or newspaper ad.
Record the responses and sales generated from each ad. Then, analyze whether each particular ad produces the desired results.
If an ad consistently makes a profit for you, keep running. On the other hand, if your ad consistently underperforms or generates losses, stop it.
In mail order, you can include each ad so that you can measure the sales generated from each publication.
For example, you can add “Dept. A” to your name or address in your ad to indicate the July issue of a particular magazine. Enter as “Dept. B” for the August issue of the same magazine. “Dept. C” may indicate the July issue of another magazine you advertise in.
That way, as orders come in, you can track responses and sales made from each ad. From this information, you can easily determine the profitability of your ads in each publication.
- Which Ads Generate Profits?
Ad tracking can not only show you which publications are profitable to advertise, but also help you measure the effectiveness of the ads themselves.
If you change your ad, and the results for the new ad are consistently better or worse, you can take appropriate action; continue or stop advertising.
Change only one element in the ad at a time.
For example, if you decide to change the price, don’t change the title. Otherwise, you won’t know if the difference in results is due to a price change or a title change. For greater certainty, change only one thing at a time when testing your ad.
On the Internet, you can use tracking software and services that will help you determine the source of your sales and the effectiveness of your advertising, article writing, and other activities.
So whether you run a retail store, service business, mail order operation, or Internet marketing business, use ad tracking to increase your profits.