Flyers are an inexpensive and very effective way to attract attention in a very busy market. How do you make your flyer stand out from the crowd? Here are some of the techniques professional designers use to create “pop” flyers.
Make it memorable, unusual, or provocative using a few carefully chosen strong words. Popular titles contain one or more of these words: Easy, Secrets and Techniques, Liberate, Finally, Insider, Time Search Engine Optimization, How To, Free Bonuses, Now You Can, Reveal, Proven.
One large image will have more impact than many small images. Stunning graphics or representations attract attention, create Temper, and help your story. This image is your “focal point” and will attract your readers. You can buy within your budget but quality inventory images on the Internet. Get individual images or buy a CD with multiple images.
Your client will ask the question, “What’s in it for me?” Write from their point of view using the words “you” and “you”. Avoid using the following words: we, we, me, and we. Make sure to keep your text short and to the point. Some of the most powerful words to use are: free, save, love, new, Results, and Ensure. Separate long paragraphs with bullet points and place them in separate boxes.
Nothing grabs attention like support from a happy customer, especially if it shows the results they’re getting with your product or service. Be sure to include the first and last name, company name, and location of the person offering the endorsement.
Highlight titles and subtitles in bold, but avoid using ALL CAPS as they are harder to read.
Keep it simple with two typography, and align items to squares. The web page you set up for the basic program will provide non-printing Suggestions. Use the “snap to Suggestions” function to effectively align items to the grid. Pay attention to printing margins. I recommend that you make your formatting with 1/2″ margins on all sides, or add 1/8″ for bleeds on items printed on the edges of the page.
Have someone else proofread your work. Check your contact information. Dial the phone number on the flyer to make sure it’s correct, and type in the URL of your website to make sure it’s also correct.
Choose a bright or beautiful colored paper, and print it with black ink. Use shades of gray to provide contrasting heritage tones and areas.
Design a coupon at the bottom of the flyer. Be sure to clearly state the cabinets and boundaries of the Be offering. If it’s a mailing coupon, be sure to set a standard fee with social gatherings for filling out credit card information, mailing tackles, etc.
You don’t have to reinvent the wheel when creating a flyer. Use these confirmed techniques and you will see a huge effect in your marketing efforts.
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